What is a video brochure and why would I need one? A few years ago the only avenues that were open for an estate agent to market your home was a one or two page details sheet, a picture in their shop front window and an advert in the local paper. Since the progression of the digital marketing and online property portals such as Rightmove and Zoopla those mediums are now a thing of the past. Over 90% of all property sales and lettings start with an online search and therefore it makes sense to try and utilise these systems and maximise your target audience. A video brochure is a video which is made from a series of still photos and sometimes uses video footage. It also includes information about your home such as price, number of bedroom & bathrooms and a floor plan. Not only is this an updated version of the old property details that can be sent out by email or downloaded from a site, but it also opens new marketing platforms such as YouTube and Vimeo.
The House Photographer designs and creates all the video brochures in-house and they are available online within 24 hours. A video brochure can be uploaded to YouTube and then published via other social media platforms such as Facebook and Twitter, to name but a few, which means your property can reach hundreds of thousands of people if not more in a very short period of time. If you intend to let your property this can also be added to Gumtree and other such free sites. This clearly has advantages over standard still photography and when used in conjunction with regular photos, it will provide you with an extremely effective marketing campaign.
Why not try adding an animated virtual tour to a video brochure and make a Property Video Tour Brochure?
Have a look at the fictional property video tour brochure below and see how we they look.