The term ‘Flambient Photography’ is rarely used by estate agents in the UK as most are unaware of it. Flambient photography is a mixture of two or more images that are taken using flash and ambient lighting methods.
Why would I want to use a flambient photography style?
There are a few ways a room can be lit when shooting a home. The most common being flash or just using ambient lighting. Each methods have positive and negative attributes and as a result can portray a completely different feel or atmosphere.
Lighting a room solely by an ambient method will generate a warm feel. As the mixture of natural and electric light tends to be a yellow / orange. Natural shadows and brighter areas of room, such as the ceiling by a window will become visible. This tends to be more warm and pleasing to the eye. It is also a great way to demonstrate how bright a room can look and feel during the day.
The negative point to using ambient light is that colour accuracy is lost due to the yellow / orange tint created. Depending on the time of the shoot you may also lose detail through the window. As in most cases the settings of the camera will be adjust to maximise the room light levels.
Ambient lighting requires a high level of photography competence!
Although this method can deliver a warm and pleasing end result. This technique requires a rather hands on approach. It is unlikely that the average estate agent will have the skill set to produce a decent looking image. With that in mind most agents would prefer to use the automatic camera setting and a flash when lighting rooms.
The image below has been taken using ambient light only. Notice how the light and shadows fall on the wall and ceiling by the window and around the sofa.