Video brochures – What are they?
Video Brochures are an excellent way to show off a property. We create our video brochures mainly from the still images from the initial shoot. Our team usually mix in some video footage as well if available. This other footage could be water features, fountains or electric gates. We have also used video footage captured from the kitchen cabinetry. This is usually items such as pull out larders, cabinet wirework or pop up extraction units.
Our video brochures have proved to be an excellent way to show case a home and some of its features. Some of our video brochures also include text to highlight original features. These features could be; original fireplace, coving and flooring. This could reinforce the quality of a home or point out items that could have been missed on a viewing. To complete the video brochure we also like to include a copy of the floor plan and EPC front page.
Video brochures – What are the benefits?
The benefit of a property video brochure is that customers will engage longer on your listings. Customers are also able to share it with friends by emailing the link. Customers can also help with marketing by sharing on social media sites such as Facebook and Twitter. As well as social sharing the video brochure will be uploaded to YouTube. Which will start to generate further traffic and interest to both the property and your company.
Branding and your company
Only a few estate agents have started to use the immense power of video social media. If you have not as yet, this could be an easy way to start your own channel. Having a channel allows you to showcase not only the great properties that you currently have listed but also previous properties that have been sold.
Once you have started your own company video channel it opens the door to creating video messages to customers.
The House Photographer will also create an animated intro, which will feature your company name and logo. Which will help build a stronger brand presence visually.
If you really want to stand out from the competition, why not add an animated virtual tour at the end of the property video brochure and turn it into a property video tour brochure. Take a look at the mock property video tour brochure below.
For more information about our property video brochures please call us or use the button below to send us a message.