A question, which is often raised by an estate agent, is:
- “why would we need a virtual tour if a customer intends to view a property?”
To be fair, it is a valid question. However, when a buyer is interested in a property they want to consume as much information as possible. As an agent would you want to give them more information or allow them to click on the next property? Very few people, if any, would buy a property solely on a virtual tour. When considering a large purchase, like a property, naturally everyone would want to view a property before deciding. What a virtual tour will do is create more desire for a property and start the pre-sale process. Consequently, it will also reduce the number of time wasters and unsuitable buyers viewing a property they would never buy.
A high quality virtual tour that is cross marketed increases the amount of serious buyers and offers. Obviously the more money the property makes the happier the vendor! The question should read, ”why shouldn’t we have a virtual tour?”